At TaxValet, we're not just crunching numbers – we're transforming emotions. We turn the stress of USA sales tax into peace of mind, and we're looking for a marketing virtuoso to amplify our message and accelerate our growth.
We’re not just a tax company. We’re an emotions company. We believe that the work we do is a reflection of our higher purpose in life. And if the work isn’t fulfilling and enjoyable, what’s the point? At our company, our Core Purpose is to “transform negative emotions into something positive for our clients, partners, and each other”. It just so happens that we do that by eliminating the hassle and stress of sales tax. We are looking for candidates who are enthusiastic and want to work towards our Core Purpose, too.
As a fractional sales tax department, TaxValet handles everything for clients, from nexus analysis to permit registrations, filings, audit support, and more. Unlike traditional sales tax software that overpromises and underdelivers, we provide a comprehensive, custom-tailored solution that grows with our clients' businesses. And unlike traditional professional service firms, we offer an all-inclusive solution for a simple, predictable monthly rate with no billable hours.
We're a fast-growing, fully remote, financially stable, and profitable business with an AWESOME team of 60-ish teammates. We're building a world-class fractional sales tax department, and new team members will be part of the reason why.
As a certified B-Corporation, TaxValet is committed to using business as a force for good. This means we consider the impact of our decisions on our team, clients, community, and environment. We're also a "give 1%" organization, dedicating 1% of profit, employee time, and service time to nonprofits.
We are a core-value-driven business. That means we hire, promote, and reward based on alignment with our core values:
- Feel It: We value connecting with the real emotions and experiences of others. We also value respectfully sharing our own real emotions and experiences with others.
- Shape It: We proactively contribute our ideas and talents by speaking up, challenging the status quo, and taking calculated risks to shape our future.
- Own It: We take full responsibility for our actions, decisions, and outcomes. We use both successes and failures as opportunities for growth, openly sharing lessons learned.
- Crush It: We relentlessly pursue exponential impact in our business and life.
- Question It: Be curious. Ask questions. Seek clarity in the pursuit of continuous improvement and excellence. Create a culture of fearless inquiry.
If you're enthusiastic about transforming negative emotions into something positive and want to work towards our Core Purpose, we'd love to hear from you!
About The Role
Job Title:Digital Marketing Manager
Location: 100% Remote work in South Africa (preference for Cape Town residents) with core working hours of 5 PM - 10 PM SAST.
Ready to orchestrate a digital marketing symphony? As our Digital Marketing Manager, you'll be the architect of TaxValet's digital future, building and leading a world-class function from the ground up. This pivotal role will drive the company's accelerated growth by:
- Crafting and executing data-driven digital marketing strategies aligned with TaxValet's business objectives.
- Leading all digital marketing initiatives, including (but not limited to) SEO, PPC, email marketing, social media, and content distribution.
- Implementing and managing robust systems for measuring digital marketing effectiveness, including tracking mechanisms and comprehensive metrics dashboards.
- Optimizing the digital marketing budget to ensure maximum ROI across all channels and initiatives.
- Staying at the forefront of digital marketing trends and technologies to maintain TaxValet's competitive edge.
- Collaborating with other teams to ensure integrated marketing efforts and support overall business goals.
- Contributing significantly to TaxValet's digital transformation, playing a key role in establishing the company as the undisputed leader in the sales tax industry through digital channels.
This role offers a unique opportunity to shape the digital marketing future of a rapidly growing company, directly impact business growth, and build a function from the ground up in an environment that values innovation, data-driven decision making, and transformative client experiences.
Your Primary Responsibilities
- Digital Marketing Strategy and Execution: Develop and implement comprehensive digital marketing strategies aligned with TaxValet's business goals. Create detailed digital campaign plans, execute them effectively, and continuously optimize based on performance data. Implement and manage the RACE (Reach, Act, Convert, Engage) planning framework for all digital marketing activities.
- Channel Management and Optimization: Lead and optimize all digital marketing channels, including SEO, PPC, email marketing, social media, and content distribution. Ensure TaxValet maintains a strong and growing online presence across all relevant digital platforms. Implement best practices for each channel based on Smart Insights SOPs.
- Performance Measurement and Analytics: Establish and manage a robust system for tracking digital marketing KPIs and ROI. Implement and oversee comprehensive marketing metrics dashboards, using data to drive decision-making. Utilize advanced analytics tools to gain insights and optimize digital marketing performance.
- Marketing Technology Stack Management: Manage and optimize TaxValet's marketing technology stack, including Hubspot CRM and other relevant tools. Stay updated on emerging marketing technologies and implement new tools as necessary to improve efficiency and effectiveness.
- Cross-Functional Collaboration: Work closely with sales, client onboarding, and leadership teams to ensure digital marketing efforts support overall business objectives. Collaborate with the Content Marketing Strategist to ensure effective content distribution and promotion across digital channels.
- Digital Transformation Leadership: Lead TaxValet's digital marketing transformation efforts, implementing new processes, technologies, and best practices. Educate and train other team members on digital marketing best practices and emerging trends.
- Campaign Planning and Execution: Lead the end-to-end process of digital marketing campaigns from conceptualization to implementation. Develop creative briefs, coordinate with internal teams and external agencies, oversee content creation, manage timelines, and ensure campaigns are executed flawlessly across all digital channels. Continuously monitor campaign performance, conduct A/B testing, and make data-driven optimizations to maximize ROI.
Your Qualifications
You're not just a digital marketer – you're a growth strategist, a data wizard, and a digital transformation leader. The ideal candidate will bring:
Professional
- 5+ years of experience in digital marketing management, preferably in a B2B environment
- Proven track record in developing and executing successful digital marketing strategies
- Strong proficiency in digital marketing channels including SEO, PPC, email marketing, and social media
- Experience with marketing automation and CRM systems, particularly Hubspot
