ABOUT US

Tempesta Media is the premier customer acquisition marketing solution for the construction and legal industries. Tempesta Media helps businesses become industry leaders.

Using our targeted approach to digital marketing, Bullseye Effect™, and our technology suite, Coreform™, AnalyticsLab™, and Chikoka™, we can predictively drive leads and revenue for our clients.

Because of rapid growth, we seek a dynamic and positive individual to help propel the company to new heights in 2024 and beyond. This position offers numerous career growth opportunities.

ABOUT OUR CULTURE

We are on a mission to revolutionize content-led customer acquisition marketing. Tempesta Media is looking for driven professionals who think outside the box and want to be part of one of the fastest-growing companies in Chicago. We are innovators in our solutions and our corporate culture.

The pace is fast, fun, and intellectually challenging. As a cutting-edge company, we encourage team members to push the limits of innovation and improve themselves. We combine the innovation and creativity of a start-up environment with the stability and benefits of an established organization.

ABOUT THE POSITION

We seek a seasoned Senior Manager for the Content and Social Media Marketing department with a strong background in B2B inbound marketing, content marketing, and social media management. This individual will lead the team and manage the entire content-led customer acquisition process internally and for our clients.

KEY RESPONSIBILITIES

· Strategic Leadership: Collaborating with partner management and demand generation department leaders, develop and manage effective content and social media strategies for B2B customer acquisition.

· Team Management: Oversee the content marketing team, including copywriters, SEO manager, editor and designers, to execute B2B content and social media strategies.

· Content Management: Oversee the creation of compelling and engaging content tailored to each platform, ensuring brand voice and messaging consistency.

· Content and Social Media Calendar: Develop and maintain content and social media calendars for consistent and timely content flow across all content and social media channels.

· Metrics and Analysis: Monitor, analyze, and report on social media metrics to measure campaign effectiveness and optimize strategies based on data insights.

· Industry Trends: Stay updated on industry trends, emerging platforms, and best practices to ensure our social media presence remains innovative and competitive.

· Cross-Department Coordination: Source and develop content that supports company initiatives and enhances our online presence.

· Outcome Ownership: Be responsible for the results of content marketing and social media efforts, demonstrating a strong commitment to achieving measurable outcomes.

REQUIRED QUALIFICATIONS

· Bachelor’s degree in marketing, communications, or a related field.

· 6+ years of experience in social media management, content marketing, and B2B marketing.

· Current B2B content marketing experience is required, as is organic LinkedIn social media marketing.

· Experience managing a cross-functional team on both a project and staff management basis.

· Demonstrated ability to interact with C-level executives.

· Strong experience in both creating integrated B2B content and social media strategies and hands-on management of their execution.

· Proven track record of developing and executing successful social media campaigns.

· Strong understanding of social media and content marketing metrics and the ability to use data to drive strategy.

· Excellent copywriting skills with the ability to assess the efforts of copywriters to reach marketing goals.

· Proficient in social media management tools and analytics platforms (e.g., Google Analytics).

· Strong organizational and project management skills with the ability to manage multiple projects simultaneously.

· Excellent communication and interpersonal skills.

· Experience in budget management.

DESIRED QUALIFICATIONS

· Experience in the construction or legal industries is desired.

· Knowledge of SEO and content optimization techniques.

· Understanding of B2B account-based marketing and inbound lead generation strategies.