Are you looking for a role that combines your love of nature and the safari industry with your skills in marketing and communications? Bushwise Field Guides, part of the GVI Group, is hiring a marketing manager to take our digital, outreach and print marketing to the next level.

Start Date: August or September 2024

Location: Remote (or hybrid in Cape Town or Hoedspruit)

Type of role: Full-time, permanent

Reports to:Communications Manager

🌍About Bushwise

Bushwise is the leading field guide training provider in Hoedspruit, South Africa. It is the exclusive provider of the International Field Guide Association (IFGA) standard and its courses are aligned with CATHSSETA qualifications. Courses are either in-person at our campuses in the South African bush, or online via distance learning. Students can become qualified field guides with us, ready to enter the safari industry.

🦁 About the role

As marketing manager with Bushwise, you’ll engage closely with a diverse and global team of marketing professionals on high-quality campaigns and projects to generate high-quality, sales-ready leads. You’ll also work closely with our Bushwise operations team to understand existing courses, initiatives and new program offerings and communicate these to our target audience.

This role is for someone creative, proactive, organised, collaborative, self-motivated and ready to contribute to meaningful work.

🦓 Specific responsibilities

• Raising brand awareness and online presence through the leadership and ownership of projects across all channels including website, digital campaigns, brochures, social media, email, paid advertising, SEO, external outreach and more.

• Conceptualisation and creation of content for all channels, including engaging and collaborating with internal teams and external agencies, in line with brand identity.

• Generating new, high quality, sales-ready leads through digital and print campaigns, referral campaigns, ad-hoc promotions, social media, and more.

• Providing insight into the field guide/lodge industry in South Africa to ensure that campaigns and content speak to our key audience.

• Managing the Bushwise newsletter, including research, copy creation, design, audience management, and scheduling.

• Representing Bushwise at events including school days, career fairs, presentations, virtual and in-person open days, and more (may involve some travel).

• Providing insights and strategic direction to the social media team to create compelling content across platforms.

• Ongoing analysis of data and insights, trends and competition, to inform decision-making and optimise campaigns.

• Strategic leadership and objective setting, driving performance and providing ongoing feedback.

• Managing the Bushwise student social media and storytelling module.

✨ About you

If you are ambitious, purpose-driven, and you have a great sense of humour, we want to meet you. As an organisation, we know that welcoming a broad range of people with unique identities makes us powerful and we are committed to diversity, equity and inclusion practices.

✅What we're looking for

• 5-6 years experience in marketing and communications, ideally with agency and paid media experience.

• Bachelor’s in marketing, communications or a related field.

• Knowledge of the safari industry and field guide training in South Africa.

• Strong leadership and management skills, with the ability to guide and mentor others.

• Proven track record of developing and executing successful digital marketing campaigns.

• Experience in all aspects of digital marketing, including paid and organic campaigns, SEO, social media, email marketing, lead generation, outreach, etc.

• Creativity and innovation, with the ability to develop fresh and relevant marketing campaigns and stay up to date with industry trends and competitors.

• Experience with project management and remote work tools including Trello, GoogleSuite, MailChimp, Figma, Frame.io.

• Experience with updating website content (ie, Wordpress or Wix).

• Confident speaking in front of groups and in presentations (virtual and in-person).

• Attention to detail, ability to multitask, organised and proactive.

🎉Benefits

Here’s what our global team enjoys:

• Half days on the first Friday of each quarter

• Collaborative, flexible culture

• Transparency – hear directly from the CEO consistently

• We laugh a lot, genuinely care about and support each other, and do the occasional dress-up

🎯 To apply

Please send your CV, portfolio, and a cover letter stating why you feel you would be best suited to this position. Because this role requires original writing, please do not submit an AI-created cover letter. These will not be considered!

If you do not hear back from us within four weeks, please consider your application unsuccessful.