Head of Marketing who thrives on strategy, execution, and creativity, and is ready to drive innovative initiatives that promote our EcoMute programme, while shaping WeVee’s marketing direction, ensuring an engaging stakeholder experience across every touchpoint.

Build a passionate community of EcoMuters who champion WeVee within their organisations, align workforces with their employers’ sustainability initiatives, and spread the word. We only have one planet - let’s protect it together! 🌍

We’re looking for someone who embodies our ELECTRIC values—Enthusiasm, (Customer) Love, Engagement, Curiosity, Teamwork, Resilience, Integrity, and Correctness - and lives by the 3Cs: confidence, competence, and communication.

⚡ About Us

We are WeVee. And together, we’re electric.

We’re more than just an electric car business. Our mission is to dramatically increase the adoption of electric vehicles (EVs), helping people and businesses make the switch to zero-emission mobility.

Our flagship EcoMute™ programme, backed by industry giants like Lex Autolease, LeasePlan, Arval UK, and ALD Automotive, helps companies replace internal combustion engine vehicles with EVs. By offering substantial financial benefits to employees and employers alike, EcoMute helps businesses lower Scope 3 GHG emissions, enabling them to achieve sustainability goals while improving employee benefits.

We believe in real solutions for real people, and we’re here to make it easy, exciting, and electric.

🚀 About the Role

As Head of Marketing, you’ll lead WeVee’s marketing strategy and execution, develop the EcoMute sub-brand, and ensure every customer journey is optimised and engaging. You’ll collaborate with key accounts to develop their internal business-to-employee (B2E) marketing strategies, helping them promote EcoMute and build thriving EcoMuting communities. You’ll also work with supply chain partners (leasing companies and carmakers) to enhance WeVee’s credibility and market presence.

You’ll embrace technology and innovation, using tools like MidJourney and Generative AI to create scalable, cutting-edge marketing assets. Ultimately, you’ll help drive adoption, engagement, and advocacy, turning EcoMuters into passionate ambassadors for WeVee’s mission.

✨ What You’ll Be Doing

Strategic Marketing Leadership:

• Develop and execute WeVee’s overall marketing strategy and growth plan.

• Define and refine the EcoMute™ sub-brand to resonate with employers and employees alike.

• Create marketing initiatives that align with corporate sustainability goals and inspire action.

Hands-On Execution:

• Produce marketing assets, including social media content, website graphics, email campaigns, and pitch decks.

• Develop creative ideas and campaigns to engage, educate, and activate EcoMuters.

• Embrace tools like MidJourney and Generative AI to enhance creative output and efficiency.

Customer Experience (CX) & Journey Optimisation:

• Design and optimise the EcoMute customer journey, ensuring a seamless and engaging experience.

• Identify key touchpoints to convert employees into enthusiastic EcoMute advocates.

• Gather feedback to continuously refine and improve the customer journey.

EcoMute Community Building:

• Develop initiatives to create and nurture EcoMuting communities within client organisations.

• Empower EcoMuters to become WeVee advocates, spreading the word and supporting their employers’ sustainability initiatives.

• Build a powerful “buying club” for negotiating discounts on vehicles, insurance, and motoring services.

B2E Marketing Strategies:

• Collaborate with key accounts to develop their internal business-to-employee (B2E) marketing plans.

• Create a B2E playbook and co-brandable marketing assets to drive employee engagement and programme adoption.

Supply Chain & Partner Collaboration:

• Work with leasing companies and carmakers to create joint marketing campaigns that enhance WeVee’s credibility.

• Develop materials showcasing the financial, environmental, and employee benefits of EcoMute to attract larger clients and partners.

Sales Enablement & Fundraising Support:

• Develop compelling pitch decks for winning new business accounts and supporting fundraising efforts.

• Create materials that highlight the financial, environmental, and employee benefit advantages of EcoMute.

Thought Leadership & Brand Credibility:

• Position WeVee as a trusted leader in sustainable mobility through case studies, PR initiatives, and thought leadership content.

• Craft narratives that inspire businesses and employees to join the EcoMuting movement.

💡 About You

We’re looking for a marketing leader who’s strategic, hands-on, and passionate about creating exceptional customer experiences. You’re excited to use technology and innovation, embrace Generative AI, and build a community of EcoMuters who advocate for WeVee’s mission. You align with our ELECTRIC values and the 3Cs (confidence, competence, and communication).

Your Core Skills:

• Strategic Marketing Leadership: Proven experience developing and executing impactful marketing strategies.