Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length:6-12 months with potential to extend

Please note, this is a hybrid role including 3 days in-office and 2 days remote each week.

We are seeking a Brand Activation and Campaign Planner to be responsible for designing and executing marketing strategies that combine both traditional and digital media to promote our Client’s brand and sub-brands. The successful candidate will support our Client’s in-house creative team, working with their global marketing stakeholders.

The role will operate within the Client's open and collaborative creative culture. This means all creative is shared early and often with the multi-disciplinary creative community. This will help ensure alignment and consistent evolution of the Client's brand and holistic customer experiences.

What you will do:

• Create integrated marketing campaigns that align with the company's overall business objectives and brand vision.

• Develop integrated customer journeys that support and enable mass personalisation across digital and physical ecosystem.

• Map customer journeys and attributions to channels and customer touch points to support personalisation and data capture.

• Engage with target audiences through events, sponsorships, and other interactive experiences to enhance brand visibility and customer loyalty.

• Oversee the implementation of marketing campaigns across various channels, ensuring consistency and effectiveness.

• Work closely with internal teams (e.g., sales, product development) and external partners (e.g., agencies, vendors) to coordinate efforts and maximize impact.

• Monitor campaign performance, analysing data, developing dashboards, and providing insights to optimise future marketing efforts.
  
  

Qualifications

• At least 7 years of experience in brand activation, campaign planning, and execution is required.

• Strong creative thinking and analytical skills to drive brand growth and achieve marketing objectives.

• Service Design experience will be beneficial.

• Excellent project management skills with the ability to manage multiple campaigns simultaneously.

• Experience working within, and contributing, to an integrated Brand Design System.

• Proficiency in using marketing analytics tools and software (e.g. Google Analytics, Adobe Analytics).

• Experience with CRM platforms (e.g. Salesforce), and marketing automation tools (e.g. Marketo, HubSpot) is preferred.

• Experience with Adobe Workfront is preferred.

• Exceptional communication and interpersonal skills.

• Ability to work collaboratively in a fast-paced environment.

• Strong understanding of digital marketing and social media trends.

• Experience with event planning and management is a plus.
  
  

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.