As a Content Writer, you will be responsible for creating compelling, well-structured, and SEO-optimized content for various client websites. Your primary focus will be on developing clear and effective messaging that aligns with the client's brand and business goals. You will work closely with designers, developers, and the SEO team to ensure that the content enhances the website’s functionality, user experience, and search engine performance.

Growth99 (https://growth99.com/) provides advanced software and digital marketing solutions tailored for aesthetic and elective wellness practices, focusing on enhancing online presence, patient engagement, and operational efficiency. Our comprehensive services include website development, SEO, social media, paid media management, and AI-driven tools to help practices grow and thrive in a competitive market.

Working hours are between 2:30 pm - 11:00 pm SAST (M-F)

Duties/Responsibilities:

• Write high-quality, SEO-optimized content for websites, including home pages, service pages, product descriptions, about pages, and other web-specific content.

• Develop clear and concise messaging that resonates with the client’s target audience and reflects their brand voice.

• Conduct in-depth research on the client’s industry, competitors, and target audience to create relevant and engaging content.

• Collaborate with the SEO team to ensure content is optimized for search engines, incorporating appropriate keywords and calls-to-action.

• Work closely with web designers and developers to align content with design and layout, ensuring it enhances the overall user experience.

• Create content that aligns with the client’s marketing objectives, whether the goal is lead generation, brand awareness, or product/service promotion.

• Edit and proofread content to ensure clarity, consistency, and grammatical accuracy, while adhering to established brand guidelines and tone of voice.

• Stay up-to-date with industry trends, best practices in website content creation, and emerging SEO strategies to continuously refine and improve content.

• Manage multiple writing projects at once, ensuring deadlines are met and client expectations are exceeded.

• Review, edit, and proofread content written by other team members to ensure consistency in tone, style, and quality, as well as adherence to client guidelines.

• Contribute to additional projects and initiatives as needed to support overall company goals, including assisting in marketing campaigns, participating in strategic planning sessions, and providing insights on new content opportunities.

Required Skills/Abilities:

• Proven experience writing clear, engaging, and SEO-optimized website content that aligns with business goals.

• Strong understanding of SEO principles and how they apply to website content.

• Excellent writing, editing, and proofreading skills with attention to detail and a strong grasp of grammar and style.

• Experience editing and providing constructive feedback on content written by other team members.

• Ability to collaborate with cross-functional teams, including designers, developers, and SEO specialists.

• Strong research skills with the ability to quickly understand new industries, products, and services.

• Ability to manage multiple projects simultaneously, meeting tight deadlines in a fast-paced environment.

• Strong communication skills and the ability to receive and incorporate feedback from clients and internal teams.