Job Title: Digital Marketing Manager
Location: Remote in SASA hours: 9am-5pm (flexible)

About our client:
Our client is a premier property management business specializing in luxury real estate and short-term rentals. Over the years, they have carefully curated an impressive portfolio of unique destinations, including a charming boutique hotel nestled in the countryside, a lavish villa in Thailand, and an exciting new safari lodge currently under development in South Africa. Their collection also spans ski chalets in France and exclusive villas in Spain, offering guests unforgettable experiences around the world.

While a large portion of revenue comes from Airbnb, they’re now bringing their social media and marketing efforts in-house to drive growth and increase bookings. And that’s where the Digital Marketing Manager comes in - to elevate brand visibility and help establish the company as a leader in luxury travel.

Key Responsibilities:

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• ocial Media Strategy: Take full ownership of social media strategy and management, driving initiatives with autonomy and a strong strategic vision across a diverse range of properties.
  

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• ontent Creation: Curate and create high-quality, engaging content that reflects the unique appeal of each property and attracts the right audience.
  

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• ommunity Management: Respond to DMs, comments, and inquiries in a timely and professional manner, maintaining a positive and engaging presence.
  

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• nfluencer & Partnership Outreach: Identify, reach out, and collaborate with influencers, travel agents, and other key partners to expand brand visibility and drive bookings.
  

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• EO Management: Implement SEO strategies to optimize content, drive organic traffic, and improve search engine rankings.
  

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• ampaign Management: Plan and execute marketing campaigns around seasonal promotions, events, and new property features.
  

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• nalytics & Reporting: Track social media performance and SEO metrics, providing insights and recommendations to optimize engagement and growth.
  

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• rand Consistency: Ensure a consistent brand voice across all platforms, reflecting the diverse nature of the properties while maintaining a professional and cohesive image.
  
  
  
  

Requirements

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• xperience: Proven experience in managing social media for diverse brands or properties, with a focus on growth and engagement.
  

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• reative Vision: Strong ability to create visually appealing, engaging content that resonates with a variety of audiences.
  

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• EO Knowledge: Solid understanding of SEO strategies and tools to drive organic growth.
  

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• elationship Building: Comfortable building relationships with influencers, travel agents, and partners to expand reach and engagement.
  

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• ech-Savvy: Proficiency in social media management tools, analytics platforms, and content creation software.
  

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• utonomy & Initiative: Ability to work independently and drive initiatives with minimal supervision.
  
  
  

Benefits

• Competitive salary
  

• A chance to work with a prestigious luxury brand
  

• Take full ownership of social media strategy and management, driving initiatives with a strong strategic vision."
  

• Flexible remote working
  
  
  
  
  
  

Desired Skills and Experience

Requirements Experience: Proven experience in managing social media for diverse brands or properties, with a focus on growth and engagement. Creative Vision: Strong ability to create visually appealing, engaging content that resonates with a variety of audiences. SEO Knowledge: Solid understanding of SEO strategies and tools to drive organic growth. Relationship Building: Comfortable building relationships with influencers, travel agents, and partners to expand reach and engagement. Tech-Savvy: Proficiency in social media management tools, analytics platforms, and content creation software. Autonomy & Initiative: Ability to work independently and drive initiatives with minimal supervision. Benefits Competitive salary A chance to work with a prestigious luxury brand Take full ownership of social media strategy and management, driving initiatives with a strong strategic vision." Flexible remote working