Digital Marketing Specialist
- Marketing
- Johannesburg
- 11/01/2024
- Wage Agreement
- Full Time
- Featured
- Urgent
Company Description
Facet Process Engineering specialises in the design and manufacture of conveyor systems (material handling) and agri-food process engineering plants and equipment.
Role Description
We are seeking a creative and analytical Digital Marketing Specialistto join our team. This role will focus on developing unique marketing campaigns, building brands awareness, and driving customer engagement. The ideal candidate will have experience in digital marketing, content creation, and project management, with a passion for innovative marketing strategies.
Responsibilities
Develop and execute specialized marketing campaigns across multiple channels, including social media, email, content, and digital advertising
Conduct market research to identity target audiences, trends, and competitor strategies
Collaborate with cross-functional teams to create compelling content and visuals that align with brand guidelines
Analyse campaign performance using metrics and reporting tools to drive optimization
Monitor and manage budget allocations for special marketing projects
Engage with customer feedback and market trends to tailor marketing efforts
Stay updated on industry trends and marketing technologies to bring new ideas to the team
Qualifications
Proven experience in marketing, preferably in a specialised or digital marketing role
Proficiency with digital marketing tools and analytics platforms
Strong creative, analytical, and problem-solving skills
Excellent written and verbal communication skills
Ability to manage multiple projects with attention to detail and deadlines
Post matric qualifications in marketing, communications, or related field
Preferred Skills
Experience in niche marketing segments or high-impact, targeted campaigns
Solid understanding of SEO and SEM, and social media advertising
Familiarity with design tools
Experience in the engineering or manufacturing industry is a plus