Digital Marketing Specialist

  • Marketing
  • Johannesburg
  • 11/01/2024
  • Wage Agreement
  • Full Time
  • Featured
  • Urgent

Company Description

Facet Process Engineering specialises in the design and manufacture of conveyor systems (material handling) and agri-food process engineering plants and equipment.

 

Role Description

We are seeking a creative and analytical Digital Marketing Specialistto join our team. This role will focus on developing unique marketing campaigns, building brands awareness, and driving customer engagement. The ideal candidate will have experience in digital marketing, content creation, and project management, with a passion for innovative marketing strategies.

 

Responsibilities

Develop and execute specialized marketing campaigns across multiple channels, including social media, email, content, and digital advertising

Conduct market research to identity target audiences, trends, and competitor strategies

Collaborate with cross-functional teams to create compelling content and visuals that align with brand guidelines

Analyse campaign performance using metrics and reporting tools to drive optimization

Monitor and manage budget allocations for special marketing projects

Engage with customer feedback and market trends to tailor marketing efforts

Stay updated on industry trends and marketing technologies to bring new ideas to the team

 

Qualifications

Proven experience in marketing, preferably in a specialised or digital marketing role

Proficiency with digital marketing tools and analytics platforms

Strong creative, analytical, and problem-solving skills

Excellent written and verbal communication skills

Ability to manage multiple projects with attention to detail and deadlines

Post matric qualifications in marketing, communications, or related field

 

Preferred Skills

Experience in niche marketing segments or high-impact, targeted campaigns

Solid understanding of SEO and SEM, and social media advertising

Familiarity with design tools

 

Experience in the engineering or manufacturing industry is a plus